Cleared is not about starting over.
It’s about deciding what stays.
Cleared was conceived as an atmosphere with intention — not decoration, not ritual, not accumulation. A way of defining a space so it can hold focus, movement, and life without constant adjustment.
The fragrance sets the tone.
Cleared opens with bitter orange — crisp and slightly austere — cutting through a room like clean light. An amber core follows, warm but controlled, giving the atmosphere weight without sweetness. Cedar grounds the composition, dry and architectural, anchoring the air rather than perfuming it.
This is not a scent that announces itself. It clarifies.
Cleared begins with the room spray.
One gesture. Immediate effect. Fragrance as an atmospheric intervention that reshapes a space in seconds. This room spray is not about maintenance; it’s about authorship — choosing how a space resolves, decisively, in real time.
The diffuser exists for what follows.
Duration. Continuity. A sustained state once the space has been defined.
This is atmosphere by design, not ritual.
Cleared doesn’t ask for tending or ceremony. It works with how rooms are actually used — moments of intervention, followed by long stretches of living. The spray defines. The diffuser holds.
Visually, Cleared is expressed through the Grigio Celeste patina — a pale blue-grey drawn from mid-century Italian industrial design and the colorways of 1950s Lambrettas. Neither cold nor decorative, it holds the room lightly while asserting presence. The palette reinforces the same values as the scent: restraint, motion, and clarity.
As the year turns, we’re not chasing reinvention for its own sake. We’re choosing clarity, continuity, and restraint — environments that hold their shape while allowing us to move forward.
Cleared is the ground we’re standing on now. Start here with the spray.